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_____ are often a reaction to a major problem or challenge in the competitive environment.
Advertising Expense
Costs incurred in promoting products or services to attract sales or increase brand awareness.
Medical Fees Earned
Medical Fees Earned refers to revenue generated by healthcare providers for services rendered to patients.
Permanent Account
An account in the general ledger that is not closed at the end of the accounting year, including accounts like asset, liability, and equity accounts.
Nominal Account
A temporary account that records transactions related to expenses, revenues, gains, and losses during an accounting period.
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