A Software Company Wants to Increase Its Sales and Decides

question 42

Multiple Choice

A software company wants to increase its sales and decides to try a variety of marketing,including mass emails,television ads and printed mailings.The marketing department is tasked with identifying which method is most effective.This strategy reflects which concept?

• A)Incremental trial-and-error
• B)Rational choice
• C)Subjective method
• D)Political method

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Definitions:

Comparison Group

A group in a study that does not receive the experimental treatment and is used as a benchmark to measure the effect of the treatment.

Cross-Sequential Design

A research design that combines both cross-sectional and longitudinal methods to study how individuals of different ages change over time.

Surveys

Surveys are research methods that collect data from a predetermined group of respondents to gain information and insights on various subjects.

Evolutionary Theory

A scientific theory that proposes species change over time through processes like natural selection and genetic drift, explaining the diversity of life on Earth.