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According to researcher Gary Latham,rather than simply asking salespeople to do their best to increase sales revenues at Microsoft,a ________________ could be identified by asking them to increase the sales of Microsoft Office software to small business owners in the United Kingdom by 30 percent in the next fiscal year.
Discount
A reduction from the usual cost of something, often used to encourage sales or purchases.
Debt Financing
A method of raising capital through borrowing, which involves taking loans or issuing bonds.
Equity Financing
A method of raising capital through the sale of shares in a company, giving investors ownership interests.
Ownership Interests
Pertains to rights or claims individuals or entities have in an asset, potentially entitling them to income generated by the asset and a share in the asset's liquidation proceeds.
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