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Explain the Concept of Valence as Per the Expectancy Theory

question 76

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Explain the concept of valence as per the expectancy theory.


Definitions:

Candidate

An individual who is considered for a particular position or role, often in elections, job positions, or other competitive environments.

Foot-In-The-Door Technique

A compliance strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.

Persuasion

The process by which a person's attitudes, beliefs, or behaviors are influenced by communications from others.

Large Request

A significant or demanding favor or inquiry that is beyond normal expectations and requires considerable effort to fulfill.

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