Examlex
Which of the following statements is true of the sustainable perspective of organizational behaviour?
Human Methods
Refers to approaches and techniques involving direct human interaction or effort in processes or studies.
Customer Equity
A ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments.
CRM Program
Customer Relationship Management program; a strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history with a company.
Customer's Profitability
The financial benefit a company gains from dealing with a customer, considering the revenues generated and the costs associated with maintaining the relationship.
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