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The table below shows hypothetical tuition costs at a Canadian university. TABLE 2-1 Refer to Table 2-1.Assume that 2015 is used as the base year,with the index number = 100.The value of the index number in 2017 is calculated as follows:
Homogeneous Groups
Groups composed of members who are similar in certain aspects, such as demographics, interests, or characteristics.
Psychographic
Pertains to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, particularly in market research.
Standardized Marketing Mix
A consistent set of marketing strategies, including product, price, place, and promotion, used across different markets.
Marketing Strategies
Comprehensive plans designed to achieve marketing goals, such as increasing brand awareness and sales, by targeting specific audiences and employing various marketing tools and channels.
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