Examlex
Which generation is described as follows: they are confident and have high self-esteem,are collaborators who favor teamwork,and generally like keeping their career options open.
Brand Image
The perception and attitude consumers have about a brand, its products, and services based on their experiences and communications.
Marketing Strategy
A plan designed by businesses to promote their products or services and to reach their target audience effectively.
Segmentation Variables
Characteristics or ways to group people that make them more likely to purchase a product.
Relationship Marketing
The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.
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