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There are no culturally universal standards about what constitutes valid evidence in argumentation..
Qualitative Data
Non-numeric information that describes qualities or characteristics, often collected through methods like interviews, observations, and case studies.
Customer Segments
Specific groups of people or organizations targeted by a business's marketing efforts based on shared characteristics or needs.
Customer Demands
The needs or requirements that consumers express for products or services, which can influence market trends and business strategies.
Customer Insights
Deep understanding or findings about customers that allow for better strategic decisions in marketing, product development, and customer experience improvement.
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