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Market Types
The classifications of market structures based on the number of sellers, product differentiation, and ease of entry, such as monopoly, oligopoly, and perfect competition.
Different Needs
Refers to the diverse requirements or desires of individuals or groups that products, services, or environments must meet to be considered effective or satisfactory.
Resonating-Focus Approach
A marketing strategy that emphasizes creating an emotional connection with consumers by aligning brand messages with consumer values and needs.
CVP
An acronym for Customer Value Proposition, which is the value a company promises to deliver to its customers.
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