Which of These Qualities Differentiate Interviews from Questionnaires

question 43

Multiple Choice

Which of these qualities differentiate interviews from questionnaires?

• A)Questionnaires are self-administered; interviews are not.
• B)Questionnaires can be completed online; interviews cannot.
• C)Questionnaires are presented to randomly sampled respondents; interviews are not.
• D)Questionnaires result in data that can be coded numerically; interviews do not.

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Definitions:

Goods And Services

Products and activities provided by businesses to satisfy the needs and wants of consumers.

Buying Process

The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.

Low-involvement Purchase

Buying decisions made by consumers with minimal research and consideration as the product is often inexpensive and perceived as low risk.