For the demand values and the January forecast shown in the table below,the exponential smoothing forecast for March using α = 0.40 is 
Definitions:
Grateful Dead Concert
A live performance by the American rock band Grateful Dead, known for their unique and eclectic style, as well as their devoted fan base known as "Deadheads."
Concert Goers
Individuals who attend live music performances or concerts.
Standard Error of Estimate
The standard error of estimate is the standard deviation of the observation errors (residuals) in a regression model, a measure of the accuracy of predictions.
Big-Name Stars
Highly recognizable and famous actors, often attracting audiences to movies or shows based on their presence alone.
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