Examlex
Qualitative historical research tends to be historically specific and narrative.
Marketing Concept
A business philosophy that focuses on identifying and meeting the needs and wants of customers as the key to achieving profitability.
Environmental Forces
External factors that affect a company's ability to operate, including economic, political, social, technological, and environmental issues.
Marketing Opportunities
Potential areas where a company can generate increased demand for its products or services, often leading to business growth and expansion.
Customer Value
The satisfaction a customer experiences or expects to experience by taking a given action relative to the cost of that action.
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