Identify at Least Two Ethical Concerns with Using Mixed Method

question 48

Essay

Identify at least two ethical concerns with using mixed method research design,taking care to define each such concern.

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Definitions:

Poseur Brand

A brand that attempts to project a certain image or identity that is not genuinely supported by its products, services, or corporate values, often perceived as inauthentic by consumers.

Authenticity Deficit

Describes a situation where there is a perceived lack of genuine or authentic qualities in a person, product, or brand.

Brand Storytelling

The technique of using compelling narratives to share the values, mission, and history of a brand, consequently building deeper connections with the audience.