What Are the 4 "PHs"? Select One,and Discuss How It

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The Answer is Logistics is sometimes referred to as the other half of marketing.The rationale for this definition is that the physical distribution or outbound side of an organization's logistics system is responsible for the physical movement and storage of products for customers and thus plays an important role in selling a product.In some instances,physical distribution and order fulfillment might be the key variables in selling a product; that is,the ability to provide the product at the right time to the right place in the right quantities might be the critical element in making a sale.
This section briefly discusses the interfaces between logistics and marketing activities in each principal area of the marketing mix.The material is organized according to the four Ps of marketing--price,product,promotion,and place.In addition,recent trends in the interface between logistics and marketing will be discussed.

What Are the 4 "PHs"? Select One,and Discuss How It

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