Marketers Have Begun to Recognize the Strategic Value of Place

question 21

Multiple Choice

Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?

• A) product
• B) promotion
• C) price
• D) customer service

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Definitions:

Cost of Understocking

The financial losses and opportunity costs incurred from not having sufficient inventory to meet demand, including lost sales and customer dissatisfaction.

Product Availability

The extent to which a product can be purchased by consumers, influenced by inventory levels and supply chain efficiency.

Forecast Error

The gap between real results and what was forecasted by predictive models.

Expected Overstock

The anticipated surplus inventory that exceeds the demand, often leading to markdowns, clearance sales, or write-offs.