The Single Most Important Requirement for Obtaining an Adequate Response

question 70

Multiple Choice

The single most important requirement for obtaining an adequate response rate to a mailed survey is ______.

• A)a personalized cover letter
• B)a token financial incentive
• C)a well-designed survey
• D)sending follow-up mailings to nonrespondents

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Definitions:

Barriers to Entry

Factors that prevent or hinder companies from entering a specific market, such as high startup costs or stringent regulations.

Profit-Maximizing

a strategy or process where a firm determines the price, output level, and production scale that lead to the highest possible profit, under certain market conditions.

Profit

The profit achieved when the revenue from business operations surpasses the combined total of expenses, costs, and taxes needed to maintain those operations.

Loss

Loss refers to the negative financial result that occurs when expenses exceed revenues or costs outweigh benefits in a transaction or operation.