A Good Way to Determine If a Questionnaire Contains a Context

question 6

Multiple Choice

A good way to determine if a questionnaire contains a context effect is to ______.

• A)present questions in matrix format
• B)properly train interviewers to maintain consistency
• C)compare reverse question order in a split ballot design
• D)have multiple interviewers conduct surveys with a small sample of original respondents

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Definitions:

Second Language

A language learned by a person in addition to their native language.

Lingua Franca

A language systematically used to make communication possible between people not sharing a mother tongue, in particular for trade, diplomacy, or cultural exchanges.

Cultural Dimensions

Theoretical frameworks that describe the effects of a society’s culture on the values of its members, and how these values relate to behavior.

Uncertainty Avoidance Index

a measure used in cultural studies to indicate the degree to which a society tolerates uncertainty and ambiguity.