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If a control group realizes they are being denied some advantage,which two processes may create invalid experimental findings:
Social Media
Platforms that enable users to create and share content or to participate in social networking, including sites like Facebook, Twitter, and Instagram.
User-generated Content
Content created and shared by consumers or end-users of an online platform or service, often consisting of text, images, videos, or reviews.
Commercial Profit
The financial gain generated from business activities, after subtracting the costs of operations and expenses.
Online Media
Digital forms of communications such as websites, social media platforms, and streaming services that are accessed via the internet.
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