The Cases About Which Measures Actually Are Obtained in a Sample

question 47

Multiple Choice

The cases about which measures actually are obtained in a sample are known as ______.

• A)units of analysis
• B)units of observation
• C)cohorts
• D)individuals

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Definitions:

Specialty Products

Goods or services that are perceived as unique or high-value by the consumer, often leading to a significant effort to purchase.

Shopping Products

Products for which consumers spend considerable effort comparing quality, price, and style across different sellers.

Convenience Products

Goods that are readily available to consumers and purchased with minimal effort, such as everyday items.

Unsought Products

Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.