A Social Research Question Can Emerge from ______

question 53

Multiple Choice

A social research question can emerge from ______.

• A)a researcher's own experience
• B)other research
• C)social theory
• D)all of these

---

Definitions:

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.

Geodemographic Segmentation

A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.

Loyalty Segmentation

The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.

Micromarketing

A marketing strategy focused on a small group of highly targeted customers, tailoring products and marketing messages to their specific needs and preferences.