Examlex
A good social research question should not have to be refined or revised.
Hedonic-Utilitarian
A dichotomy in consumer behavior contrasting pleasure-seeking motives (hedonic) with functional or practical motives (utilitarian) in decision making.
Approach-Avoidance
A psychological conflict that occurs when a goal is both desirable and undesirable at the same time.
Guilty Pleasure
An activity or item that one enjoys despite feeling guilt for enjoying it, usually due to social perceptions or its trivial nature.
Approach-Avoidance
Involves the psychological conflict that occurs when an individual is simultaneously attracted to and repelled by the same object, idea, or action.
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