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Brand Licensing
The practice where a brand owner permits another company to use its brand, logo, or product identity in exchange for a fee or royalty, to expand its market and product lines.
Co-Branding
A marketing strategy that involves the collaboration of two or more brands to create a product or service that leverages the strengths and appeal of both brands.
Generic Branding
A branding strategy that emphasizes the product category rather than a specific brand, often used for products perceived as commodities.
Reseller Licensing
Agreements that grant a business the right to buy products and sell them again, often under the brand name of the original manufacturer.
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