If Improved Account Retention Became a Major Focus of Attention

question 11

Multiple Choice

If improved account retention became a major focus of attention, the performance measure stressed would be _____.

• A)gross margin on sales or price per unit
• B)percentage account erosion
• C)a volume measure
• D)a customer satisfaction index

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Definitions:

Unrealized Profits

Profits that have been earned but not yet realized through a transaction, such as an increase in value of an asset not yet sold.

Investment Account

An account that holds securities, cash, and other assets managed by a financial institution or individual.

After-Tax Dollar Value

The amount of money remaining from earnings, investments, or transactions after all applicable taxes have been deducted.

Realized Profits

Profits that are actually made from completed transactions, as opposed to unrealized profits from increases in value.