Examlex
A country with a managed float that wishes to WEAKEN its currency may choose to raise domestic interest rates to attract additional capital from abroad.
Consistent Message
Communication that is uniform and coherent across all marketing channels, ensuring that the brand's image and values are reinforced with each consumer interaction.
Promotion Alternatives
Different strategies companies use to market their products or services to consumers or other businesses.
Promotional Mix
The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.
Direct Marketing
The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.
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