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A model of change based on belief in the inevitable advance of science and Western secularism
Promotional Expenditures
Refers to the costs associated with marketing and advertising campaigns intended to boost sales or raise brand awareness.
Selective Demand
Demands aimed at persuading customers to buy specific brands or products instead of general product categories.
Primary Demand
The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.
Generic Demand
The overall demand for a category of products or services, not linked to any specific brand or model.
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