The Term Aesthetics Refers to Universal Notions of Quality

question 50

True/False

The term aesthetics refers to universal notions of quality.

---

Definitions:

Purchase Momentum

The psychological phenomenon where an initial purchase increases the likelihood of further purchases.

Extended Problem Solving

Extended problem solving occurs in consumer behavior when individuals engage in a careful and deliberate choice process, often for significant, complex, or high-investment purchases.

Habitual Decision Making

Decision making characterized by little to no conscious thought, typically due to familiarity or routine.

Behavioural Influence Perspective

A viewpoint in psychology that focuses on understanding how external factors, such as environment or social interactions, shape behaviors.