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In Guyana,women maintain friendship groups through a pattern of storytelling referred to as "turn-at-talk"
Advertising Campaign
A series of related advertisements focusing on a common theme, message, and set of goals, aimed at reaching a particular audience.
Sales Promotion
A marketing strategy involving temporary incentives to encourage the purchase or sale of a product or service.
University Bookstore
A university bookstore is a retail establishment located on or near a college campus, specializing in selling textbooks, academic materials, and university-branded merchandise.
Advertising Message
The central theme or idea communicated in an advertising campaign.
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