The Kula Ring Is an Example of

question 36

Multiple Choice

The kula ring is an example of

• A)market exchange.
• B)the "pure" gift.
• C)hidden unbalanced exchange.
• D)balanced exchange.
• E)an elementary form of trade union.

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Definitions:

Service Quality

The measure of how well a delivered service matches the customer's expectations.

Tangibility

The characteristic of being perceivable by touch or having a physical presence.

Service Delivery Process

A set of activities and tasks that a company undertakes to provide a service to its customers efficiently and effectively.

Service Encounter

The interaction between a customer and a service provider during which a service is provided.