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Ethnocentrism
Social Significance
The extent to which something is perceived as important or meaningful within a society or social group, often influencing trends and behaviors.
Involvement
The personal, financial, and social significance of the decision being made.
Low-involvement Products
Goods and services that require minimal thought and effort from the consumer before being purchased, often due to their low cost or frequent use.
In-store Promotion
Marketing strategies implemented within physical retail locations to increase product awareness and stimulate sales.
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