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When People Believe They Are Members of a Group with a Common

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When people believe they are members of a group with a common purpose,it creates a


Definitions:

Bullwhip Effect

A phenomenon where small fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

Retailers

Businesses that sell goods or commodities directly to consumers.

Wholesalers

Businesses that buy goods in large quantities from manufacturers and sell them in smaller quantities to retailers or other businesses.

Drop Shipping

A retail fulfillment method where a store doesn't keep the products it sells in stock but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer.

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