In Japan, Hori (1994) Asked a Group of 400 Adults

question 20

Multiple Choice

In Japan, Hori (1994) asked a group of 400 adults over the age of 60, 'Do you think you are an oldman/woman?' About _____________ percent of the group aged 70 to 74 years answered 'No' to this

• A) 27
• B) 33
• C) 17
• D) 22

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Definitions:

Return on Emotion

A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.

Earned Reach

The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.

Fandom

Fandom represents the collective fans of a particular entertainment property, personality, or genre, characterized by a shared enthusiasm and often expressed through fan activities, creations, and communities.

Brand Engagement

Refers to the process of forming an emotional or rational attachment between a consumer and a brand.