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Describe the factors that affect the demand for money.
Shareholder Value
The value delivered to shareholders due to management's ability to grow earnings, dividends, and share price.
Market Value
The existing exchange rate for assets or services in the marketplace.
Underpricing
The practice of listing a company's stock at a lower price than its market value during its IPO, typically to ensure the stock is fully subscribed.
Indirect Flotation Cost
Expenses indirectly incurred by a company when raising new capital, such as underpricing or the costs associated with time and effort.
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