Examlex
The declining cost of computer technology has made ________ a reality.
Product Class
Refers to the entire product category or industry.
Brands
Symbols, names, or designs that identify and differentiate products or services from those of competitors.
Postpurchase Stage
A phase in the consumer decision process that involves the evaluation of a purchased product and the experience of using it.
Purchase Decision Process
The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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