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In the aggregate expenditures model, if aggregate expenditures equal $800 billion and real GDP equals $600 billion,
Collaborative Filtering
A method used by recommendation systems to predict the interests of a user by collecting preferences from many users.
Consumer Preferences
The subjective tastes and desires influencing the buying behavior of individuals or groups when choosing among alternative products or services.
Touch Point
Any interaction or point of contact between a brand and its customers, covering a wide range of platforms, including physical and digital channels.
Customer Satisfaction
An evaluation of the extent to which a company’s products or services exceed or satisfy the anticipations of its customers.
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