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What is the multiplier effect, that is, why does income change by a multiple of the initial change in autonomous aggregate expenditures?
Personal Selling
A direct marketing approach where sales are achieved through personalized interaction and persuasion by the salesperson towards the potential buyer.
Very Persuasive
Highly effective in influencing or convincing others to act or believe in a certain way.
Seller Involvement
The degree to which a seller engages with and supports the buyer before, during, and after a sale.
Cost-Per-Contact Basis
A method of advertising budget allocation that considers the cost of reaching an individual member of the target audience.
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