Examlex
All of the following are scissors except:
Puffery
The practice of making exaggerated, subjective claims about a product or service that cannot be objectively verified, often used in advertising.
Benoit's Theory
A communicative theory proposed by William L. Benoit that focuses on image repair discourse, addressing how individuals or organizations respond to accusations or crises.
Image
The perception or representation of someone or something as seen by others or presented to the public.
Precrisis Stage
A phase in crisis management where potential threats are identified and assessed, with preventive measures being developed and implemented.
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