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Which group evaluates and approves a study before it begins, monitors the study throughout the data collection, investigates any incidents that occur during the study, and evaluates the final report?
Interest Stage
A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.
Awareness
The state or condition of being conscious of something, such as a brand or product, which is often the first stage in the marketing funnel.
Hierarchy of Effects
A sequence of stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase of a product or service.
Last Stage
The final phase in a process, such as in product development or the life cycle of a product in the market.
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