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The number of savings associations has been declining since 1990.
Elaboration Likelihood Model
A theory describing the change of attitudes through different routes of information processing based on the individual's motivation and ability to analyze a persuasive message.
Routes To Persuasion
Different pathways through which persuasive messages can lead to attitude change, including the central route and the peripheral route.
Terror Management Theory
A psychological theory suggesting that humans' awareness of their own mortality drives their behaviors, beliefs, and cultural worldviews, often resulting in efforts to achieve a sense of immortality through legacy.
Theory of Planned Behavior
A theory that predicts an individual's intent to engage in a behavior at a specific time and place, considering the attitude towards the behavior, subjective norms, and perceived behavioral control.
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