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Direct Marketing
A form of advertising where companies communicate directly with the consumer through mail, email, texts, and other marketing materials without the use of intermediaries.
Personal Selling
A direct form of selling where salespersons use tailored communication to persuade potential buyers to purchase products or services.
Interactive Communication
A form of communication where there is active participation and exchange between all parties involved, allowing for immediate feedback and adaptation of message.
Publicity
The public visibility or awareness of a product, service, person, or organization achieved through media coverage or promotional activities, often without direct payment.
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