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A,at the request of B,enters into a contract to buy a horse from B for a certain price.Just after entering into the contract,B tells A that the horse is sound and healthy.Later A discovers that,in fact,the horse is in ill health.In this situation,B's statement to A that the horse was sound and healthy
Biases
Biases are systematic errors in judgment or decision-making that stem from cognitive limitations, personal preferences, or social influences.
Cooperative Advertising
A marketing partnership between a manufacturer and a retailer wherein the costs of advertising are shared, often for the purpose of mutually beneficial promotion.
Retailer's Advertising
Marketing efforts carried out by retailers to promote their products, services, and brand to potential customers.
Local Advertising
Promotion and marketing efforts targeted at the audience within a specific geographic location.
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