Simon Purchased for Cash a Used Boat and Trailer from Haggard

question 8

Multiple Choice

Simon purchased for cash a used boat and trailer from Haggard Maritime Inc.at 4:56 p.m.He phoned his insurance agent and asked if he could get insurance immediately so he could bring the boat and trailer home.The agent said,"You are covered as of 12:01 noon today." Simon got into a traffic accident at 6:32 p.m.the same day,whereby the boat and trailer were severely damaged.Will the insurance company pay this claim?

• A)No,it won't,since the agent's actions were illegal and probably against company policy.
• B)This would depend on who was at fault in the accident.
• C)No,it won't,since acceptance had not been received from the company.
• D)No,it won't,because the agent would not have been able to bind the company.
• E)Yes,it will,because the agent would have authority to bind the company.

Recognize the importance of permission marketing and opt-in email approaches.

Identify the characteristics of one-to-one marketing and how it applies to luxury and custom-made products.

Discuss the evolution of marketing strategies over time and how today’s strategies are more precise.

Acknowledge the key issues marketers face during the purchase stage, including product availability and form utility.

---

Definitions:

Charts

Charts are graphical representations of data, designed to visually compare and illustrate quantitative relationships among and between data sets. Types of charts include bar, line, pie, and scatter plots, among others, each serving different purposes in data analysis and presentation.

Graphs

Charts or diagrams that represent data visually, often using lines, bars, or segments.

Generalizability

The extent to which the findings of a study can be applied to broader populations or various settings.

Detail

A single piece of information or a minor part within a larger context.