Speedy Courier Service Has a Phrase on Their Order Form

question 48

Multiple Choice

Speedy Courier Service has a phrase on their order form that reads,"We deliver on time or our delivery is free." In legal terminology,this is

• A)an advertising gambit.
• B)liquidated damages.
• C)a promotional come-on.
• D)a self-imposed penalty clause.
• E)consequential damages.

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Definitions:

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, typically involving some form of problem-solving or judgment.

Evoked Sets

The group of brands or products a consumer considers when making a purchase decision.

Universal Sets

The complete collection of all possible outcomes or elements in a particular context, including all objects of interest.

Retrieval Sets

In consumer behavior, the subset of brands or products that a consumer can easily remember and consider when making a purchase decision.