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Goldstein (1993)claims That Needs Assessments Should Focus on Three Levels

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Goldstein (1993) claims that needs assessments should focus on three levels.What are the three levels?


Definitions:

Number Of Intermediaries

Refers to the count of intermediate agents or agencies between the producer and the consumer in the distribution channel of goods or services.

Channel Length

The total number of intermediary levels through which a product passes before reaching the final consumer.

Producer And Buyer

The parties involved in a transaction where the producer creates or offers goods and services, and the buyer provides compensation to acquire them.

Direct-To-Home

A distribution model where products or services are delivered directly to the consumer's home without intermediary retailers.

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