Evidence of Construct Validity Is Demonstrated by

question 53

Multiple Choice

Evidence of construct validity is demonstrated by

• A)criterion related validity.
• B)content validity.
• C)face validity.
• D)all of the above

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Definitions:

Transactional Sales

A business approach focused on single, short-term sales without the necessity for a relationship between the buyer and seller.

High-involvement Purchase

A buying decision that carries a higher risk to the buyer and involves complex processes of information gathering and evaluation.

Rebates

Sales promotions that allow consumers to recoup a specified amount of money after making a single purchase; most rebates require consumers to mail their receipt and proof of purchase to manufacturers.

Outdoor Advertising

A form of media used to deliver promotional messages to consumers in outdoor spaces, such as billboards, bus stops, and digital screens.