Scientific Management Was Developed in the Late Nineteenth and Early

question 21

Multiple Choice

Scientific Management was developed in the late nineteenth and early twentieth centuries by____________ as an approach to handling production workers in factories.

• A)Hugo Munsterberg
• B)Walter Dill Scott
• C)Frederick Winslow Taylor
• D)Robert Yerkes

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Definitions:

Features and Benefits

A marketing approach that highlights the key characteristics (features) of a product or service and the advantages (benefits) they provide to the user.

Pioneering Advertising

An advertising strategy used to introduce a new product or category to the market, aimed at building brand awareness.

Informational

Referring to communication or materials designed primarily to educate or provide knowledge to the audience.

Pioneering

The activity of being among the first to explore or introduce a new concept, area, or market.