Zanda Company Is Looking for a Requirements Planning System to Help

question 11

Multiple Choice

Zanda Company is looking for a requirements planning system to help plan replenishment of its finished goods throughout its network of distribution centers.The type of system Zanda should consider is known as:

• A)CRP.
• B)DRP.
• C)MRP.
• D)ERP.

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Definitions:

Brand Coolness

The perception of a brand being trendy, favorable, and appealing to its target demographic, often associated with cultural relevance.

Brand Relevance

Describes the degree to which a brand or product meets the needs and desires of its targeted consumers, influencing their purchase decisions.

Signalling Value

The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.

Linking Value

The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.