A Forecasting Technique That Seeks Inputs from People Who Are

question 26

Multiple Choice

A forecasting technique that seeks inputs from people who are in close contact with customers is known as:

• A)Historical analogy.
• B)Focused forecasting.
• C)Grassroots forecasting.
• D)Marketing research.

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Definitions:

Jetta

A compact car model produced by the German automobile manufacturer Volkswagen.

Anger-Frustration

An emotional response triggered by perceived opposition, threats, or injustice, leading to feelings of irritability and displeasure.

Attitude Toward

An individual's positive or negative feelings, beliefs, and predispositions towards an object, person, or issue.

Television Advertisement

A form of marketing communication used to promote or sell a product, service, or idea via the television medium.