Assume That the Forecast for the Last Period Is FIT_t

question 20

Multiple Choice

Assume that the forecast for the last period is FIT_t = 200 units,and recent experience suggests a likely sales increase of 10 units each period.Actual sales for the last period reached 230 units.Assume a smoothing coefficient of α = 0.20 and a trend smoothing coefficient of β = 0.10.What is the ADJUSTED forecast for the next period?

• A)210.0
• B)210.6
• C)216.6
• D)216.0

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning or conditioning.

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products, creating a unified image for the brand.

Synchronous Branding

The strategy of ensuring brand messages and values are consistently delivered across all mediums and touchpoints in real-time.

Differentiated Branding

A marketing strategy that involves creating a distinct image or identity for a product or service to set it apart from competitors.