Customer Relationship Management Attempts To

question 16

Multiple Choice

Customer relationship management attempts to:

• A)Ensure the development of customer success for customers.
• B)Ensure the development of strategically appropriate relationships with customers.
• C)Meet the expectations of customers.
• D)Use technology to replace human interaction with customers.

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Definitions:

Outside Order Takers

Outside order takers are sales personnel who primarily accept orders from customers outside the company premises, often visiting customers in their locations to take orders without engaging in proactive selling.

Technical Programs

Educational courses or training programs focused on developing specialized skills or knowledge in specific technical fields.

Point-Of-Purchase Displays

Marketing materials or advertising placed near the product it is promoting, often located at the checkout area or other key points within a store to catch the consumer's eye.

Complexity

Describes the state of being intricate or complicated, often involving multiple interrelated elements.