Examlex
Which is false with respect to a process structure?
Trial Close
A technique used in sales to gauge a potential customer's interest or likelihood of making a purchase before the deal is finalized.
High-involvement
A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.
Routine Decision Making
The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.
Unconscious Need
A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.
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